Product and Growth Marketing Manager

Mainstack

About the Company

Job Description

Required Skills

Key Responsibilities

• Develop and refine product positioning, messaging, and value propositions.
• Create and execute GTM strategies for new products, features, and campaigns.
• Lead product launches from planning through execution and post-launch analysis.
• Work closely with Product, Design, and Customer Success teams to ensure product-market fit and effective communication.
• Develop and execute growth strategies focused on user acquisition, activation, retention, and revenue.
• Build and optimize marketing funnels to improve customer conversion and engagement.
• Identify growth opportunities through experimentation, analytics, and customer insights.
• Monitor key growth metrics and continuously improve campaign performance.
• Plan and execute multi-channel marketing campaigns across paid, owned, and earned channels.
• Manage performance marketing campaigns across Meta Ads, TikTok Ads, and Google Ads.
• Track campaign performance and optimize for efficiency, scale, and return on investment.
• Design and execute A/B tests across landing pages, email campaigns, advertisements, and user journeys.
• Analyze results and implement data-driven improvements.
• Continuously test new growth channels, messaging, and campaign strategies.
• Develop compelling marketing copy for product launches, campaigns, landing pages, emails, and advertisements.
• Execute email marketing campaigns to drive engagement, activation, and retention.
• Support content marketing initiatives that educate users and strengthen brand positioning.
• Conduct research on customer behavior, market trends, competitors, and the creator economy.
• Gather and analyze customer feedback to identify opportunities for growth and product improvement.
• Develop customer personas and journey maps to inform marketing strategies.

Qualifications

• Minimum of 5 years of experience in Product Marketing, Growth Marketing, Performance Marketing, or a related role.
• Experience working in a technology, SaaS, fintech, creator-focused, or product-led company.
• Strong understanding of the creator economy and digital business landscape.
• Proven experience developing and executing go-to-market (GTM) strategies.
• Strong understanding of customer acquisition, activation, retention, and growth frameworks.
• Hands-on experience managing and optimizing paid acquisition campaigns across Meta, TikTok, and Google.
• Experience conducting A/B testing, conversion rate optimization, and growth experiments.
• Strong analytical skills with the ability to translate data into actionable insights and business outcomes.
• Excellent copywriting, communication, and stakeholder management skills.
• Experience with email marketing, lifecycle marketing, and content-led growth strategies.
• Familiarity with product analytics, marketing automation, CRM, and growth tools.
• Ability to work cross-functionally and manage multiple projects in a fast-paced environment.

How to Apply

Please provide a detailed response to the campaign/initiative question in the application form.

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Posted Date

June 10, 2026